#bravehood
Exploring how motion can humanize and add sophistication to a non-profit ad campaign.
Year: 2022
Category: Identity, Motion
My role: Motion Designer
Team: Erich Bendl (Creative Director, Szenario)
Year: 2022
Category: Identity, Motion
My role: Motion Designer
Team: Erich Bendl (Creative Director, Szenario)
Strategy
The campaign’s graphic heart symbolizes its mission: celebrating the individuality of every child in Ukraine while uniting as a singular front. I explored how motion could emphasize each shape’s unique qualities and interactions, strengthening the campaign’s digital presence.
Design
The motion system balances individuality and unity:
Individual Motion
Each heart moves with subtle variations in timing, easing, and speed, giving it a distinct personality.
Collective Interaction
Two key motion motifs—"Dancing Colors" and "Collective Movement"—bring the hearts together, visually reinforcing diversity in harmony.
Individual Motion
Each heart moves with subtle variations in timing, easing, and speed, giving it a distinct personality.
Collective Interaction
Two key motion motifs—"Dancing Colors" and "Collective Movement"—bring the hearts together, visually reinforcing diversity in harmony.
A Narrative Through Motion
Rather than simply animating shapes, I focused on making their movement feel organic and expressive—each heart “comes to life” through its own rhythm and interactions.
Motion System
I defined two interaction methods—"Dancing Colors" and "Collective Movement"—to guide how the shapes connect and move together.
Process
I experimented with motion behaviors to create natural, rhythmic animations that seamlessly blend uniqueness and unity.