Gemic
At GEMIC, I design digital solutions—from AI interfaces to interactive experiences—for Fortune 500 companies. My work leverages UI, UX, and product principles to drive ideation, alignment, and engaged learning.
I am also leading the firm’s rebranding efforts, develop internal design processes, and create visualizations that effectively communicate complex data and insights.
Year: 2024-Current
My role: Visual Designer
I am also leading the firm’s rebranding efforts, develop internal design processes, and create visualizations that effectively communicate complex data and insights.
Year: 2024-Current
My role: Visual Designer
The Culture Quarter
A flexible identity for Savannah’s new entertainment district, inspired by its rich urban planning heritage.
Year: 2023
Categories: Identity, Motion
My role: Visual Design Lead
Mentor: Thomas Hull
Year: 2023
Categories: Identity, Motion
My role: Visual Design Lead
Mentor: Thomas Hull
Strategy
Savannah is evolving, attracting new energy while staying rooted in tradition. The brand needed to:
- Unify – Bridge the gap between locals and visitors.
- Capture Momentum – Express the city’s energy and progress.
- Adapt – Remain flexible for diverse content and platforms.
Design
Inspired by Savannah’s historic Oglethorpe Plan, the identity reflects the city’s structured grid—orderly yet dynamic. A custom typeface stretches within this framework, revealing photographic “moments” that capture the district’s vibrancy. Designed for a multi-generational audience, the system seamlessly adapts across print and digital platforms.
Results
Flexible yet expansive, it extends the district’s reach and reinforces its vibrant, community-driven spirit.
Inspiration
Oglethorpe’s community-centric plan preserved Savannah’s communal spaces—fostering connection between residents and visitors. This concept of space guided the identity’s structure and fluidity.
Construction of Olgelthorope’s urban planning in Savannah.
Modern-day Savannah’s historic district layout, with the same urban plan.
The Culture Quarter brand identity, inspired by Oglethrope’s use of space to foster community.Dynamic Type System
Inspired by Olgelthorpe’s urban framework, I customized a typeface to stretch and shift, allowing images and content to flow seamlessly within and around the letterforms.
Design System
Vintage-inspired image treatments and pastel hues reference Savannah’s historic charm. The logo exists in multiple variations, adapting from a bold statement to a subtle accent as needed.
Print and Digital Materials
Wandr.
Wandr makes road trips more spontaneous, exciting, and memorable.
Year: 2023
Categories: UI, UX
My role: Visual/UI Designer, UX Researcher
Mentor: McLean Donnelly
Year: 2023
Categories: UI, UX
My role: Visual/UI Designer, UX Researcher
Mentor: McLean Donnelly
Problem
The best part of a road trip is discovering unexpected, local roadside attractions. While most travel apps focus on logistics—like gas stations and traffic—they overlook the emotional side of the journey, often making trips efficient but forgettable.
HMW Statement
How might we enhance the emotional experience of road trips while preserving spontaneity?
Solution
An app that finds nearby roadside attractions, lets groups vote on stops, and fosters connection through in-car games and shared memory collections.
Design System
Segmentation research showed our audience values visual formats and ease of use. We prioritized negative space, clear hierarchy, and accessibility to reflect these preferences.
Key Screens and Flows
We designed a high-fidelity prototype in Figma, and used After Effects to imagine how motion can to amplify those key moments.
Accessible Design
Our design system was crafted to meet accessibility standards, ensuring inclusivity.
Custom Icon Suite
A bespoke set of icons brings cohesion and character to the design.
Brand Expression
We imagined how Wandr could be marketed by connecting the tangible UI to the intangible magic of road trips—camaraderie, memories, and local culture. Playful UI elements and destination-specific icons highlight unique stops, making every interaction feel immersive and authentic.
Gathering Insights
We conducted 6 user interviews, secondary research, segmentation analysis, and a customer journey map to inform design decisions.
MAIN INSIGHT 1“50-foot junkyard sculptures”
People loved road trips for their spontaneous, unplanned stops.
MAIN INSIGHT 2“The driving part sucks”
Our interviewees despised the boredom that is involved during those extended driving times.
MAIN INSIGHT 3“Visual & easy to use”
Our target audience prefers visual formats, functionality, and easy navigation.
Lo-Fi to High-Fi
We moved from rough sketches to high-fidelity prototypes through user-flow mapping, usability tests, and iterative sketching exercises.
#bravehood
Exploring how motion can humanize and add sophistication to a non-profit ad campaign.
Year: 2022
Category: Identity, Motion
My role: Motion Designer
Team: Erich Bendl (Creative Director, Szenario)
Year: 2022
Category: Identity, Motion
My role: Motion Designer
Team: Erich Bendl (Creative Director, Szenario)
Strategy
The campaign’s graphic heart symbolizes its mission: celebrating the individuality of every child in Ukraine while uniting as a singular front. I explored how motion could emphasize each shape’s unique qualities and interactions, strengthening the campaign’s digital presence.
Design
The motion system balances individuality and unity:
Individual Motion
Each heart moves with subtle variations in timing, easing, and speed, giving it a distinct personality.
Collective Interaction
Two key motion motifs—"Dancing Colors" and "Collective Movement"—bring the hearts together, visually reinforcing diversity in harmony.
Individual Motion
Each heart moves with subtle variations in timing, easing, and speed, giving it a distinct personality.
Collective Interaction
Two key motion motifs—"Dancing Colors" and "Collective Movement"—bring the hearts together, visually reinforcing diversity in harmony.
A Narrative Through Motion
Rather than simply animating shapes, I focused on making their movement feel organic and expressive—each heart “comes to life” through its own rhythm and interactions.
Motion System
I defined two interaction methods—"Dancing Colors" and "Collective Movement"—to guide how the shapes connect and move together.
Process
I experimented with motion behaviors to create natural, rhythmic animations that seamlessly blend uniqueness and unity.
Sarah Simmons:
Photography Through Observation
In collaboration with photographer Sarah Simmons, I designed a book showcasing her unique approach to photography.
Year: 2022
Categories: Editorial, Print
My role: Lead Designer
Collaborator: Sarah Simmons
Year: 2022
Categories: Editorial, Print
My role: Lead Designer
Collaborator: Sarah Simmons
Strategy
Sarah’s work explores nature’s patterns and textures through advanced photo manipulation, weaving narratives about her experience with neuromuscular disease and the personal challenges of diverging life paths.
Design
Blending Language & Image
Inspired by the deep connection between Sarah’s photography and her personal journey, I designed the book to balance text and imagery equally—allowing both to shape the experience.
Inspired by the deep connection between Sarah’s photography and her personal journey, I designed the book to balance text and imagery equally—allowing both to shape the experience.
Result
An 82-page book that translates Sarah’s visual language and artistic approach into print, creating a new way to experience her work.
Grid System
A 1x1 grid creates flexibility, forming dynamic relationships between text and imagery.
Threshold Effect
Applied to emphasize patterns and silhouettes, reinforcing Sarah’s focus on abstraction.
Print Techniques
Exposed binding reflects the vulnerability in Sarah’s work.
A varnished cover reveals patterns beneath it, mirroring her process of discovery.
The series followsa chronological sequence where nature gradually overtakes her father’s body. This transformation is highlighted through an accordion pull-out on vellum, enhancing the sense of progression.
Full Book
