#bravehood is an aid project for children in Ukraine, initiated and developed by Guiding Light, a non-profit NGO based in Vienna. International bands including Coldplay, The Rolling Stones and REM provided lyrics for a charity collection online exclusively for a limited time. The campaign supports Unicef projects in the region.

MADE AT
Szenario︎︎︎

MY ROLE
Motion Designer

CONTEXT

Collection of Hearts

With the collection of unique hearts ‘representing how we are all different while also all the same’, we imagined different ways the hearts could potentially come to life across digital applications.

In order for the hearts to seamlessly translate from still to motion, we focused on making the movements upbeat and playful to match the tone of the rest of the campaign.

CREATIVE STRATEGY

Motion Motifs

I joined the project in its later stages, collaborating with Szenario to develop a motion language that matched the rest of the campaign. Besides designing the individual movements, we imagined two different ways the hearts could interact with eachother.

MOTIF 1

Dancing Colors

Colors dance around the different hearts in a musical manner, creating a shared effect amongst the hearts to represent togetherness.

MOTIF 2

Collective Movement

As one heart begins moving it slowly spurs the rest into motion. This movement communicated the concept of how a small individual action can help start a movment, and initiate collective change.

PROCESS

Design Experiments

Sketches from the process that were utimately not chosen.

How do you reach the ever-elusive tech audience in an authentic way? That was the goal when Designit was approached by Pluralsight, a tech skills training platform. The tech/developer audience hates traditional advertising—like, a lot. To land our message, Designit created a 2 season mockumentary series that was both ridiculous and relatable. The campaign quickly became Pluralsight’s most successful.

With the goal of the first season being to raise brand awareness, we now sought to convert our audience into customers and drive more meaningful engagement. I helped develop the social campaign assets and the campaign’s landing page. Being weary of the audience’s distaste for feeling ‘sold-to’ while also realizing more conversion was needed, we balanced these two requirements delicately to create effective solutions.

TEAM
Stefan Hajek (Group Creative Director)
Patrick Halferty (Creative Director)
Veda Nagpurkar (Senior Art Director)
Ellen Hafer (Visual Designer)
Kin Lok (Visual Designer)
Jaime Diskin (Copywriter)
Scout Shannon (Copyeditor)
Michael Newsome (Project Manager)

WHILE AT
Designit︎︎︎

MY ROLE
UX/UI Designer
Visual Designer

WHAT I WORKED ON
Landing Page Design
Social Advertisements

IMPROVING METRICS

Increasing Video Traffic & Engagement

Working closely web analysts, we detected that people were clicking more on the videos lower on the site, and not the more valuable videos at the top.

To drive more traffic to the episodes and provide the audience with more value propositions, we re-designed the card layouts to include: 

- More context
- Clearer call-to-actions
- Statistics
- Dynamic & visual card layouts  

FLEXIBLE DESIGN

Scalable UI

We utilized brand elements to re-inforce the Pluralsight identity, and repurposed existing UI elements to ensure easy implementation across all devices for the developers.

SOCIAL MARKETING

Social Advertising

Working with photographers, copywriters, and social campaign managers, we designed social assets that let the imagery and one-liners speak for themselves and work across multiple platforms. The results were punchy and energetic. 

Los Angeles World Airports (LAWA)

While at Designit, I worked as a Visual Designer on the LAWA account to elevate the employee Altitude web-app. Due to confidentiality agreements, please contact me directly for specifics about my work for LAWA.

TEAM
Amanda Santello (Experience Design Director
Robert Thompson (Creative Director)
Malcolm Montgomery
Logan Barnes
Prerna Shah
Nirman Bisla
Jamie Diskin

MY ROLE
Visual Designer (Brand and UI)

How can a disjointed consumer experience be united by a flagship application? That was the ask when Designit was approached by an American healthcare service provider.

The healthcare provider had experienced incredible growth through acquisitions and mergers. However, this growth and subsequent silos has led to a disjointed Patient/Member experience across their health journeys. We created internal alignment and engagement for a Flagship app that aims to unite the experience for their users.

TEAM
Meghan Byrnes-Borderan (Design Director)
Chela Lacey-Richer (UX/UI Designer)
Maja Björkqvist (UX/UI Designer)
Logan Barnes (Visual Designer)
Colleen Miller (Strategy Designer)

WHILE AT
Designit︎︎︎

MY ROLE
UX/UI Designer
Workshop Facilitator

IDEATION SPRINT

Current + Future State Workshop

Working closely with the client’s stakeholders, we designed two highly collaborative workshops where a current state and future state journey maps were co-created. These responses and feedback from the workshop helped us visualize the future state through conceptual app screens. 

We had discovered that the complexity of Patient/Member and Caregiver journeys had made it difficult to understand insurance benefits, proactively address health concerns, share information across the care team, and navigate the American healthcare provider’s experience.

Current state journey map design (use arrows to navigate)

Future state journey map design (use arrows to navigate)

PROPOSED SOLUTION

Conceptual App Designs

These screens were key for internal alignment and a video showcasing the “art-of-the-possible” generated excitement for the Flagship App across business units.

The conceptual screens included:

• Personalized features informed by the individual’s healthcare journey
• Preventative care measures
• Multiple platforms (mobile, web, wearables)
• Connected healthcare data
  
  

In addition, a video showcase was designed as well but cannot be displayed due to an NDA.

When this alignment, the Flagship App has the opportunity to improve the experiences of healthcare consumers including:

GRDS Conference

Designing the identity for the 2022 SCAD (Savannah College of Art and Design) graphic design conference. From the start, it was clear that the organizers wanted to create something much deeper than a typical conference: “This event isn’t about technical information and essential skills...The event aims to foster students’ personal growth and curiosity, encourage creative development, and raise students’ awareness of great design”.

TYPEFACE
Circular by Lineto

MENTOR
Thomas Hull︎︎︎

MY ROLE
Visual Design Lead

CREATIVE STRATEGY

Variable Type

An abstract, variable type system was developed in order to bring the conference to life, making it feel like a living, breathing part of the graphic design community.

The sweeping, arching typography was inspired by the trajectory theme, and the notion of ‘spreading’ new ideas. It utilized keywords that aligned the conference with its new mission.

MOTION DESIGN

Trajectory

Motion design provided an oppurtunity to expand on the story of the variable type system. The reptetive motion injects energy into the identity.

STYLE GUIDE

Brand Identity

In order to keep the identity consistent and help onboard any potential designers in the future, I created a brand style guide.