Uplift
Working in a small group of four, with people from across different majors, we ideated and prototyped a startup idea in a 7-day design sprint challenge. Our startup solution was private gyms repurposed from shipping containers to combat ‘gymtimidation’.
MADE FOR
SCAD StartUp 2023 Competition
MENTOR
Chris Bartoldus︎︎︎
ROLE
UI Design Lead
Visual Design Lead
COLLABORATORS
Chi Quach (UX Design)
Hadley Kronemeyer (Industrial Design)
Jillian McCormick (Industrial Design)
SCAD StartUp 2023 Competition
MENTOR
Chris Bartoldus︎︎︎
ROLE
UI Design Lead
Visual Design Lead
COLLABORATORS
Chi Quach (UX Design)
Hadley Kronemeyer (Industrial Design)
Jillian McCormick (Industrial Design)
CONTEXT
Our Idea
PROBLEM
Gymtimidation is real, with 50% of people itimidated at the thought of going to the gym (OnePoll x IsoPure). Furthermore, people find their at-home workouts ‘Not Intense Enough’ and ‘Hard To Motivate’ (McKinsey). This prevents people from having a space they feel safe to work-out in, free of judgement.
SOLUTIO
Uplift is a startup concept where people can book a private workout space inside one of our studios, which are made from reused shipping containers using an autonomous process via the app.
MY ROLE
Since our timeline to complete the project was just 1 week with 4 group members, we shared a lot of the responsbilities. However, as a UX Strategist and the UI Designer I mostly focused on the research behind Uplift, prototyping the app, and designing the brand identity.
Gymtimidation is real, with 50% of people itimidated at the thought of going to the gym (OnePoll x IsoPure). Furthermore, people find their at-home workouts ‘Not Intense Enough’ and ‘Hard To Motivate’ (McKinsey). This prevents people from having a space they feel safe to work-out in, free of judgement.
SOLUTIO
Uplift is a startup concept where people can book a private workout space inside one of our studios, which are made from reused shipping containers using an autonomous process via the app.
MY ROLE
Since our timeline to complete the project was just 1 week with 4 group members, we shared a lot of the responsbilities. However, as a UX Strategist and the UI Designer I mostly focused on the research behind Uplift, prototyping the app, and designing the brand identity.
Studio renderings by Hadley Kronemeyer and Jill McCormick.
USER INTERFACE
Prototyping An Experience
Using our segmentation research, we were able to identify what our potential user’s would look for in an app experience. We identified three key aspects it had to have: personalization, flexibility, and relevance.
We then used this to design what our app experience would look and feel like, designing 6 key screens.
The purpose of the app was to make the booking process quick and convenient. The app was also imagined as a way for the users’ to personalize their gym enviroment, track their progress, celebrate accomplishments, and learn new workouts.
We then used this to design what our app experience would look and feel like, designing 6 key screens.
The purpose of the app was to make the booking process quick and convenient. The app was also imagined as a way for the users’ to personalize their gym enviroment, track their progress, celebrate accomplishments, and learn new workouts.
PROCESS
Developing Wireframes
Excerpts from our process of taking our app experience from sketches all the way to high-fidelity screens.
OUR VOICE
Mind The Gap
After analyzing the market landscape, we found that there was a big oppurtunity to be a lot more approachable, sensible, and thoughtful in our branding and tone of voice.
I designed a set of abstract shapes, representing everyone’s individual fitness style and motivations. The rounded corners and tilted orientation made the identity friendly and fun.
I designed a set of abstract shapes, representing everyone’s individual fitness style and motivations. The rounded corners and tilted orientation made the identity friendly and fun.
RESEARCH
Fitness Is Changing
Using secondary research and trend outlooks, we were able to understand the issue of ‘gymtimidation’, as well as see the shifting motivations for people’s fitness.
OUR AUDIENCE
Approachability
People’s motivation for fitness are changing. There is an increased focused on mental health and well-being over weight-loss.
