The Culture Quarter—A flexible brand and typography system
Brand Identity Design
2022Designing a flexible brand identity for a new economic development to help reach a wider audience.
Project Overview
Savannah’s Culture Quarter, the city’s new entertainment district, needed an identity that could connect with its wide audience of students, tourists, and longtime residents without losing its historic character. I created a flexible brand and type system that adapts effortlessly across diverse audiences, events, and media.
A brand that performs across generations and media
Savannah’s Culture Quarter, the city’s new entertainment district, needed an identity that could connect with its wide audience of students, tourists, and longtime residents without losing its historic character. I created a flexible brand and type system that adapts effortlessly across diverse audiences, events, and media.
