The Culture Quarter
A flexible identity for Savannah’s new entertainment district, inspired by its rich urban planning heritage.
Year: 2023
Categories: Identity, Motion
My role: Visual Design Lead
Mentor: Thomas Hull
Year: 2023
Categories: Identity, Motion
My role: Visual Design Lead
Mentor: Thomas Hull
Strategy
Savannah is evolving, attracting new energy while staying rooted in tradition. The brand needed to:
- Unify – Bridge the gap between locals and visitors.
- Capture Momentum – Express the city’s energy and progress.
- Adapt – Remain flexible for diverse content and platforms.
Design
Inspired by Savannah’s historic Oglethorpe Plan, the identity reflects the city’s structured grid—orderly yet dynamic. A custom typeface stretches within this framework, revealing photographic “moments” that capture the district’s vibrancy. Designed for a multi-generational audience, the system seamlessly adapts across print and digital platforms.
Results
Flexible yet expansive, it extends the district’s reach and reinforces its vibrant, community-driven spirit.
Inspiration
Oglethorpe’s community-centric plan preserved Savannah’s communal spaces—fostering connection between residents and visitors. This concept of space guided the identity’s structure and fluidity.
Construction of Olgelthorope’s urban planning in Savannah.
Modern-day Savannah’s historic district layout, with the same urban plan.
The Culture Quarter brand identity, inspired by Oglethrope’s use of space to foster community.Dynamic Type System
Inspired by Olgelthorpe’s urban framework, I customized a typeface to stretch and shift, allowing images and content to flow seamlessly within and around the letterforms.
Design System
Vintage-inspired image treatments and pastel hues reference Savannah’s historic charm. The logo exists in multiple variations, adapting from a bold statement to a subtle accent as needed.
Print and Digital Materials
