The Culture Quarter
A flexible identity for Savannah’s new entertainment district, inspired by its rich urban planning heritage.
Year: 2023
Categories: Identity, Motion
My role: Visual Design Lead
Mentor: Thomas Hull
Year: 2023
Categories: Identity, Motion
My role: Visual Design Lead
Mentor: Thomas Hull
Strategy
Savannah is evolving, attracting new energy while staying rooted in tradition. The brand needed to:
- Unify – Bridge the gap between locals and visitors.
- Capture Momentum – Express the city’s energy and progress.
- Adapt – Remain flexible for diverse content and platforms.
Design
Inspired by Savannah’s historic Oglethorpe Plan, the identity reflects the city’s structured grid—orderly yet dynamic. A custom typeface stretches within this framework, revealing photographic “moments” that capture the district’s vibrancy. Designed for a multi-generational audience, the system seamlessly adapts across print and digital platforms.
Results
Flexible yet expansive, it extends the district’s reach and reinforces its vibrant, community-driven spirit.

Inspiration
Oglethorpe’s community-centric plan preserved Savannah’s communal spaces—fostering connection between residents and visitors. This concept of space guided the identity’s structure and fluidity.

Construction of Olgelthorope’s urban planning in Savannah.

Modern-day Savannah’s historic district layout, with the same urban plan.

Dynamic Type System
Inspired by Olgelthorpe’s urban framework, I customized a typeface to stretch and shift, allowing images and content to flow seamlessly within and around the letterforms.
Design System
Vintage-inspired image treatments and pastel hues reference Savannah’s historic charm. The logo exists in multiple variations, adapting from a bold statement to a subtle accent as needed.

Print and Digital Materials








