The Culture Quarter - Flexible brand & type system
Savannah’s Culture Quarter, the city’s new entertainment district, needed an identity that could connect with its wide audience of students, tourists, and longtime residents without losing its historic character. I created a flexible brand and type system that adapts effortlessly across diverse audiences, events, and media.
My role:
Graphic Designer
Collaborators:
Thomas Hull
What I did:
Bespoke typeface
Brand identity
Motion design
My role:
Graphic Designer
Collaborators:
Thomas Hull
What I did:
Bespoke typeface
Brand identity
Motion design
Urban Planning Inspired Type
I customized the open-source typeface Raleway, allowing it to stretch, echoing Oglethorpe’s grid of public squares where each letter has the potential to frame photos and create playful layouts.
Brand Elements
A palette of soft pastels and vintage-style image treatments celebrates Savannah’s charm, while a range of logo versions—from bold wordmarks to subtle glyphs—fits every occasion.
