StrategyOS — A system for strategy at scale
Digital Product
LAUNCHED 2024Please note: This case study has been altered due to an NDA.
DashboardCollaborating with a Fortune 500 car company to build from 0-1 an internal brand strategy platform.
What we did:
UX & Product Strategy
Design System
User Interface Design
Credits:
Benjamin Pape (Lead Developer)
Louis Elton (Director of Strategy)
John Sheperd-Smith (Senior Strategist)
Eve Farah (Strategist)
What we did:
UX & Product Strategy
Design System
User Interface Design
Credits:
Benjamin Pape (Lead Developer)
Louis Elton (Director of Strategy)
John Sheperd-Smith (Senior Strategist)
Eve Farah (Strategist)
Responsive design for mobile
The Problem
A global strategy team at a Fortune 500 car company spent over a year developing a brand strategy for a new luxury brand. The result was extensive research — but it lived across disconnected decks, documents, and teams.
The fragmentation made it hard to find insights, align across functions, and scale the work as the brand grew. They needed a system that made research easy to access, simple to understand, and built for collaboration under rapid growth.
A scattered strategy
A global strategy team at a Fortune 500 car company spent over a year developing a brand strategy for a new luxury brand. The result was extensive research — but it lived across disconnected decks, documents, and teams.
The fragmentation made it hard to find insights, align across functions, and scale the work as the brand grew. They needed a system that made research easy to access, simple to understand, and built for collaboration under rapid growth.
Timeline visualization
The Opportunity
We built a streamlined internal database from the ground up, transforming scattered research into a single, easy-to-use hub. The platform organizes and beautifully displays content from global research and strategy teams, making insights clear, accessible, and ready to grow with the brand.
Making strategy accessible and scalable
We built a streamlined internal database from the ground up, transforming scattered research into a single, easy-to-use hub. The platform organizes and beautifully displays content from global research and strategy teams, making insights clear, accessible, and ready to grow with the brand.
AI-powered chat interface
Quickly shaping a product strategy
With no time or scope for user research, we ran a stakeholder workshop to explore different interaction metaphors and present early wireframes and prototypes, helping facilitate conversations about problems their team faced, and what sort of experience they were looking for.
From the workshop results, we narrowed our focus on two key aspects that our solution had to include:
1
Reduce cognitive load
Design the content, interactions, and navigation so it’s easy to understand, explore, and engage with.
2
Empower clean and effecient scaling
Brand strategy evolves quickly. Create a flexible yet robust design framework that can adapt to rapid growth and new content.
Providing clarity through thoughtful design
Working closely with strategists and researchers, we built a modular design system with interactive frameworks tailored to the team’s mental models. The system transformed raw data from six global regions into a clear, visually engaging experience.
We emphasized strong text hierarchy and generous use of imagery to keep content accessible, easy to scan, and enjoyable to explore.
Interactions that explain themselves
In presentations, complex models were explained with voice-overs — but once the decks were shared, that context disappeared. Without explanation, many concepts were difficult to grasp.
We applied interaction design principles to make these models clearer, more engaging, and easier to interpret on their own, reducing confusion and misalignment.
Simplified navigation
Strategists often grouped and sorted insights in many different ways. We used familiar UI patterns like segmented controls and filters, along with consistent visual cues, to make navigating the complex database intuitive — without disrupting how teams already thought about their insights.
Empowering scale
Adding and growing information quickly was critical, since research was happening constantly across the globe. We built a lightweight, easy-to-use interface connected to a simple Notion database, enabling teams to add insights directly and efficiently.
The result?
+600 new insights within 3 months.
Within three months of launch, the internal teams added over 600 insights — validating the effectiveness of our modular design system and seamless scaling capabilities.