StrategyOS

Digital Product

LAUNCHED 2024

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Please note: This case study has been altered due to an NDA.

The Problem

A scattered strategy

A global strategy team at a Fortune 500 car company spent over a year developing a brand strategy for a new luxury brand. The result was extensive research — but it lived across disconnected decks, documents, and teams.

The fragmentation made it hard to find insights, align across functions, and scale the work as the brand grew. They needed a system that made research easy to access, simple to understand, and built for collaboration under rapid growth.

 

The Opportunity

Making strategy accessible and scalable

We built a streamlined internal database from the ground up, transforming scattered research into a single, easy-to-use hub. The platform organizes and beautifully displays content from global research and strategy teams, making insights clear, accessible, and ready to grow with the brand.

Quickly shaping a product strategy

With no time or scope for user research, we ran a workshop to explore different interaction metaphors and their impact on the experience. Using mockups and prototypes, we developed an early product strategy and surfaced the core problems the internal team was facing.

Providing clarity through thoughtful design

Working closely with strategists and researchers, we built a modular design system with interactive frameworks tailored to the team’s mental models. The system transformed raw data from six global regions into a clear, visually engaging experience.

We emphasized strong text hierarchy and generous use of imagery to keep content accessible, easy to scan, and enjoyable to explore.

With no brand playbook or guidelines in place, we drew inspiration from the product’s intangible qualities, insights from the stakeholder workshop, and the brand’s design history. This process turned a rough, abstract vision into a tangible design language and system.

The resulting language was defined by subtle glows and details, clean geometric lines, a tonal monochromatic palette, and a strong, contrasting type hierarchy.

Interactions that explain themselves

In presentations, complex models were explained with voice-overs — but once the decks were shared, that context disappeared. Without explanation, many concepts were difficult to grasp.

We applied interaction design principles to make these models clearer, more engaging, and easier to interpret on their own, reducing confusion and misalignment.

Exploring without friction

Strategists often grouped and sorted insights in many different ways. We used familiar UI patterns like segmented controls and filters, along with consistent visual cues, to make navigating the complex database intuitive — without disrupting how teams already thought about their insights.

A machine for strategy

Adding and growing information quickly was critical, since research was happening constantly across the globe. We built a lightweight, easy-to-use interface connected to a simple Notion database, enabling teams to add insights directly and efficiently.

The result?

600+ insights & 3 regions added in 3 months.

Within three months of launch, the internal teams added over 600 insights and 3 additional regions — validating the compatibility of our modular design system with their research process and the seamless scaling capabilities we built.