MoveWise
Generating a 35% increase in average student activity
Designing a digital platform for teachers to help scale a nationwide education initiative.
Design for scale and empowerment.
Helping scale and execute a nationwide physical education program by building an easy-to-use platform that empowers teachers to learn and execute.
Helping scale and execute a nationwide physical education program by building an easy-to-use platform that empowers teachers to learn and execute.
Turning a pilot program into a nationwide movement.
After a successful pilot of a new physical education program, our partners needed to expand the initiative across thousands of schools nationwide. The challenge? Building a simple, intuitive, and motivating tool that helps teachers—many with limited digital experience—bring more movement into their students’ daily routines.
After a successful pilot of a new physical education program, our partners needed to expand the initiative across thousands of schools nationwide. The challenge? Building a simple, intuitive, and motivating tool that helps teachers—many with limited digital experience—bring more movement into their students’ daily routines.
Transforming a program into a digital ecosystem.
We built MoveWise, a user-friendly digital platform that gives teachers the tools and confidence to seamlessly integrate physical activity into their classrooms.
The platform:
We built MoveWise, a user-friendly digital platform that gives teachers the tools and confidence to seamlessly integrate physical activity into their classrooms.
The platform:
- Offers teacher training and resources
- Houses a library of physical activity guides
-
Includes an AI-powered routine builder
- Provides analytics to track progress across schools and students
Grounding the design in real classroom contexts.
With limited time for formal user research, we relied on stakeholder interviews and conversations with teachers to uncover key design considerations that helped guide our design process. We synthetized the feedback and conversation points into two, highly important considerations.
With limited time for formal user research, we relied on stakeholder interviews and conversations with teachers to uncover key design considerations that helped guide our design process. We synthetized the feedback and conversation points into two, highly important considerations.
1
Assume low digital literacy.
Assume low digital literacy.
The user interface must be intuitive, simple, and forgiving.
2
Acknowledge competing priorities.
Acknowledge competing priorities.
The program isn’t a daily focus—so the design should motivate, not add workload.
Turning our insights into an actionable UX and product strategy.
Using our design considerations, desk research, and close collaboration with strategists and developers, I synthesized a set of clear UX strategy principles. These actionable guidelines aligned the entire team—from designers to strategists—around interface design, content structure, and overall product direction.
Using our design considerations, desk research, and close collaboration with strategists and developers, I synthesized a set of clear UX strategy principles. These actionable guidelines aligned the entire team—from designers to strategists—around interface design, content structure, and overall product direction.
Leverage familiar UX mental models from popular tools.
Break content into digestible, bite-sized pieces.
Sustain teacher engagement by celebrating progress often.
Surface only essential, actionable information, and utilize progressive disclosure.
These guidelines helped us iterate faster and provided a clear framework to evaluate our design and product decisions, utlimately allowing us to move from sketches to MVP in a span of a couple months.
Playful, approachable, and human.
We crafted a design system that helped the user experience feel approachable, energizing, and fun.
We crafted a design system that helped the user experience feel approachable, energizing, and fun.
- Bright, energetic color palette
- Nunito sans: a highly legible, neo-grotesque typeface with humanist qualities and features.
- Rounded corners and soft elevations.
- Modular, scalable components for future content additions
A 35% increase in average student activity.
After rollout, schools using the platform saw a 35% increase in average student activity, surpassing the WHO’s daily recommendation of 60 minutes.
The platform not only scaled the program efficiently but also re-energized teachers and students alike—making movement an everyday norm.
After rollout, schools using the platform saw a 35% increase in average student activity, surpassing the WHO’s daily recommendation of 60 minutes.
The platform not only scaled the program efficiently but also re-energized teachers and students alike—making movement an everyday norm.
Credits
Jere Seikkala (Partner)
Iida Pyy (Strategist)
Benjamin Pape (Digital Developer)
Year
2025
Services
UX/UI design
Product strategy
Design system
Jere Seikkala (Partner)
Iida Pyy (Strategist)
Benjamin Pape (Digital Developer)
Year
2025
Services
UX/UI design
Product strategy
Design system