MoveWise—Scaling a nationwide initiative
Digital Product
LAUNCHED 2025Please note: This case study has been altered due to an NDA.
Helping scale and execute a nationwide physical education program by building en easy-to-use platform that empowers teachers to learn and execute.
Credits:
Benjamin Pape (Lead Developer)
Duo Chen (Visual Designer)
Credits:
Benjamin Pape (Lead Developer)
Duo Chen (Visual Designer)
The Challenge
After a successful pilot of a new physical education program, our partners needed to expand the initiative across thousands of schools nationwide. The challenge? Building a simple, intuitive, and motivating tool that helps teachers—many with limited digital experience—bring more movement into their students’ daily routines.
Turning a pilot program into a nationwide movement
After a successful pilot of a new physical education program, our partners needed to expand the initiative across thousands of schools nationwide. The challenge? Building a simple, intuitive, and motivating tool that helps teachers—many with limited digital experience—bring more movement into their students’ daily routines.
The Opportunity
Transforming a program into a digital ecosystem
We built MoveWise, a user-friendly digital platform that gives teachers the tools and confidence to seamlessly integrate physical activity into their classrooms.
The platform:
Transforming a program into a digital ecosystem
We built MoveWise, a user-friendly digital platform that gives teachers the tools and confidence to seamlessly integrate physical activity into their classrooms.
The platform:
- Offers teacher training and resources
- Houses a library of physical activity guides
-
Includes an AI-powered routine builder
- Provides analytics to track progress across schools and students
Grounding the design in real classroom contexts
With limited time for formal user research, we relied on stakeholder interviews and conversations with teachers to uncover key design considerations that helped guide our design process. We synthetized the feedback and conversation points into two, highly important considerations.
1
Assume low digital literacy
Assume low digital literacy
The user interface must be intuitive, simple, and forgiving.
2
Acknowledge competing priorities
Acknowledge competing priorities
The program isn’t a daily focus—so the design should motivate, not add workload.
Turning our insights into an actionable UX and product strategy
Using our design considerations, desk research, and close collaboration with strategists and developers, I synthesized a set of clear UX strategy principles. These actionable guidelines aligned the entire team—from designers to strategists—around interface design, content structure, and overall product direction.
Leverage familiar UX mental models from popular tools.
Break content into digestible, bite-sized pieces.
Sustain teacher engagement by celebrating progress often.
Surface only essential, actionable information, and utilize progressive disclosure.
These guidelines helped us iterate faster and provided a clear framework to evaluate our design and product decisions, utlimately allowing us to move from sketches to MVP in a span of a couple months.
Playful, approachable, human: our design system
We crafted a design system that helped the user experience feel approachable, energizing, and fun.
- Bright, energetic color palette
- Nunito sans: a highly legible, neo-grotesque typeface with humanist qualities and features.
- Rounded corners and soft elevations.
- Modular, scalable components for future content additions
Real impact with measurable change
35% increase in average student activity
After rollout, schools using the platform saw a 35% increase in average student activity, surpassing the WHO’s daily recommendation of 60 minutes.
The platform not only scaled the program efficiently but also re-energized teachers and students alike—making movement an everyday norm.