Healthcare Flagship App
How can a disjointed consumer experience be united by a flagship
application? That was the ask when Designit was approached by an American healthcare service provider.
The healthcare provider had experienced incredible growth through acquisitions and mergers. However, this growth and subsequent silos has led to a disjointed Patient/Member experience across their health journeys. We created internal alignment and engagement for a Flagship app that aims to unite the experience for their users.
The healthcare provider had experienced incredible growth through acquisitions and mergers. However, this growth and subsequent silos has led to a disjointed Patient/Member experience across their health journeys. We created internal alignment and engagement for a Flagship app that aims to unite the experience for their users.
TEAM
Meghan Byrnes-Borderan (Design Director)
Chela Lacey-Richer (UX/UI Designer)
Maja Björkqvist (UX/UI Designer)
Logan Barnes (Visual Designer)
Colleen Miller (Strategy Designer)
WHILE AT
Designit︎︎︎
MY ROLE
UX/UI Designer
Workshop Facilitator
Meghan Byrnes-Borderan (Design Director)
Chela Lacey-Richer (UX/UI Designer)
Maja Björkqvist (UX/UI Designer)
Logan Barnes (Visual Designer)
Colleen Miller (Strategy Designer)
WHILE AT
Designit︎︎︎
MY ROLE
UX/UI Designer
Workshop Facilitator
IDEATION SPRINT
Current + Future State Workshop
Working closely with the client’s stakeholders, we designed two highly collaborative
workshops where a current state and future state journey maps were co-created. These responses and feedback from the workshop helped us visualize the future state through conceptual app screens.
We had discovered that the complexity of Patient/Member and Caregiver journeys had made it difficult to understand insurance benefits, proactively address health concerns, share information across the care team, and navigate the American healthcare provider’s experience.
We had discovered that the complexity of Patient/Member and Caregiver journeys had made it difficult to understand insurance benefits, proactively address health concerns, share information across the care team, and navigate the American healthcare provider’s experience.
Current state journey map design (use arrows to navigate)
Future state journey map design (use arrows to navigate)
PROPOSED SOLUTION
Conceptual App Designs
These screens were key for internal alignment and a
video showcasing the “art-of-the-possible” generated excitement for the
Flagship App across business units.
The conceptual screens included:
The conceptual screens included:
- Personalized features informed by the individual’s healthcare journey
- Preventative care measures
- Multiple platforms (mobile, web, wearables)
- Connected healthcare data
THE IMPACT
Oppurtunity For Improved Consumer Experience
When this alignment, the
Flagship App has the opportunity to improve the experiences of healthcare consumers including:
︎ Understand insurance benefits
︎ Proactively address health concerns
︎ Share information across the care team
︎ The overall navigation of the care experience