Gemic
Unlocking differentiation in a saturated market
Designing an ownable and scalable brand identity for a growth consulting firm.
PROJECT OVERVIEW
An ownable brand language built on visual tension.
Gemic’s strength lies in its rare ability to blend social science with strategy to uncover the cultural forces shaping markets. But while that perspective is distinct, the consulting landscape is not. With nearly one million U.S. firms competing for attention, clarity and differentiation have become essential. In a market this crowded, a brand can’t just be consistent — it has to be unmistakable.
We built a brand language around the core tension at the heart of Gemic’s work—the meeting of raw human insight and rigorous strategic analysis. That duality drives the identity, pairing texture, candid imagery, and collage with precise geometry and disciplined, minimal compositions to make Gemic’s value felt at every touchpoint.
An ownable brand language built on visual tension.
Gemic’s strength lies in its rare ability to blend social science with strategy to uncover the cultural forces shaping markets. But while that perspective is distinct, the consulting landscape is not. With nearly one million U.S. firms competing for attention, clarity and differentiation have become essential. In a market this crowded, a brand can’t just be consistent — it has to be unmistakable.
We built a brand language around the core tension at the heart of Gemic’s work—the meeting of raw human insight and rigorous strategic analysis. That duality drives the identity, pairing texture, candid imagery, and collage with precise geometry and disciplined, minimal compositions to make Gemic’s value felt at every touchpoint.
THE DESIGN SYSTEM
A practical and scalable design system.
Nearly all of Gemic’s employees are strategists. While they’re highly fluent in storytelling through slides, they aren’t trained designers. We designed the brand with usability at its core by building intuitive tools, clear frameworks, and modular templates that enable strategists to create everything from high-impact keynote decks to detailed project timelines with confidence and consistency.
A practical and scalable design system.
Nearly all of Gemic’s employees are strategists. While they’re highly fluent in storytelling through slides, they aren’t trained designers. We designed the brand with usability at its core by building intuitive tools, clear frameworks, and modular templates that enable strategists to create everything from high-impact keynote decks to detailed project timelines with confidence and consistency.
Credits
Jun Lee (Partner)
Harper Hagedorn (Partner)
Duo Chen (Visual Designer)
Benjamin Pape (Digital Developer)
Year
2025
Services
Branding
Strategy
Motion
Web design
Brand tools
Brand guidelines
Jun Lee (Partner)
Harper Hagedorn (Partner)
Duo Chen (Visual Designer)
Benjamin Pape (Digital Developer)
Year
2025
Services
Branding
Strategy
Motion
Web design
Brand tools
Brand guidelines