GRDS Conference
Reframing a conference around a new value proposition
Brand Identity • 2022
Project Overview
Revamping for modern context and relevance
Each year, SCAD’s Graphic Design department hosts a student conference featuring workshops, talks, and competitions. After years of leaning heavily into technical sessions during COVID, the department wanted to revive the event’s spirit—bringing back community, energy, and inspiration. We redefined the experience with an identity that champions idea-sharing, creative momentum, and collective growth.
Revamping for modern context and relevance
Each year, SCAD’s Graphic Design department hosts a student conference featuring workshops, talks, and competitions. After years of leaning heavily into technical sessions during COVID, the department wanted to revive the event’s spirit—bringing back community, energy, and inspiration. We redefined the experience with an identity that champions idea-sharing, creative momentum, and collective growth.
Design System
A dynamic type system
The identity centers on an abstract typographic motif that flows upward—symbolizing the rise and spread of ideas. Adaptable across formats, it carries embedded keywords that reflect the conference’s themes and interacts fluidly with photography and layout.
A dynamic type system
The identity centers on an abstract typographic motif that flows upward—symbolizing the rise and spread of ideas. Adaptable across formats, it carries embedded keywords that reflect the conference’s themes and interacts fluidly with photography and layout.
Brand Guidelines
The identity was captured and organized by a set of guidelines, helping future designers onboard and replicate the look & feel seamlessly.
Developing brand guidelines.
The identity was captured and organized by a set of guidelines, helping future designers onboard and replicate the look & feel seamlessly.
Motion Design
In motion, the system expands with energy and lift, echoing the momentum of conversation, while smoother transitions deliver content with clarity and contrast.
An energetic motion motif
In motion, the system expands with energy and lift, echoing the momentum of conversation, while smoother transitions deliver content with clarity and contrast.
Credits
Thomas Hull (Mentor)
Year
2022
Services
Branding
Strategy
Motion
Brand guidelines
Thomas Hull (Mentor)
Year
2022
Services
Branding
Strategy
Motion
Brand guidelines