GRDS Conference - A conference that inspires

Each year, SCAD’s Graphic Design department hosts a student conference featuring workshops, talks, and competitions. After years of leaning heavily into technical sessions during COVID, the department wanted to revive the event’s spirit—bringing back community, energy, and inspiration. We redefined the experience with an identity that champions idea-sharing, creative momentum, and collective growth.

My role:
Graphic Designer

Collaborators:
Thomas Hull

What I did:
Brand identity
Motion design



Dynamic Type System

The identity centers on an abstract typographic motif that flows upward—symbolizing the rise and spread of ideas. Adaptable across formats, it carries embedded keywords that reflect the conference’s themes and interacts fluidly with photography and layout.







Motion Design

In motion, the system expands with energy and lift, echoing the momentum of conversation, while smoother transitions deliver content with clarity and contrast.









Visual Designer —
Product and interface desgn
2025