GRDS Conference
Designing a visual identity that can re-position and re-energize a design conference.
Year: 2022
Categories: Identity, Motion
My role: Visual Design Lead
Typeface: Circular by Lineto
Mentor: Thomas Hull
Year: 2022
Categories: Identity, Motion
My role: Visual Design Lead
Typeface: Circular by Lineto
Mentor: Thomas Hull
Strategy
SCAD’s graphic design conference had shifted toward technical seminars and skill sessions. This year, we redefined it with an identity that champions idea-sharing, creative growth, and community energy.
Design
Dynamic Type System
An abstract type motif flows upward, mirroring the spread of ideas. Infinitely adaptable, it embeds keywords that highlight the conference’s themes.
Motion design
The type system expands upward across all compositions, visually echoing the conversations that drive the conference.
An abstract type motif flows upward, mirroring the spread of ideas. Infinitely adaptable, it embeds keywords that highlight the conference’s themes.
Motion design
The type system expands upward across all compositions, visually echoing the conversations that drive the conference.
Results
The most expansive identity in the conference’s history—applied across print, social, and in-event materials. A brand style guide ensures future designers can evolve it with confidence.
Typography
The brand's central motif is an abstract type system that expands upward across compositions, mirroring how conversations within the conference spread ideas throughout the community.
