GRDS Conference - A conference that inspires
Each year, SCAD’s Graphic Design department hosts a student conference featuring workshops, talks, and competitions. After years of leaning heavily into technical sessions during COVID, the department wanted to revive the event’s spirit—bringing back community, energy, and inspiration. We redefined the experience with an identity that champions idea-sharing, creative momentum, and collective growth.
My role:
Graphic Designer
Collaborators:
Thomas Hull
What I did:
Brand identity
Motion design
My role:
Graphic Designer
Collaborators:
Thomas Hull
What I did:
Brand identity
Motion design
Dynamic Type System
The identity centers on an abstract typographic motif that flows upward—symbolizing the rise and spread of ideas. Adaptable across formats, it carries embedded keywords that reflect the conference’s themes and interacts fluidly with photography and layout.
Motion Design
In motion, the system expands with energy and lift, echoing the momentum of conversation, while smoother transitions deliver content with clarity and contrast.
