GRDS Conference
Designing the identity for the 2022 SCAD (Savannah College of Art and Design) graphic design conference. From the start, it was clear that the organizers wanted to create something much deeper than a typical conference: “This event isn’t about technical information and essential skills...The event aims to foster students’ personal growth and curiosity, encourage creative development, and raise students’ awareness of great design”.
CREATIVE STRATEGY
Variable Type
An abstract, variable type system was developed in order to bring the conference to life, making it feel like a living, breathing part of the graphic design community.
The sweeping, arching typography was inspired by the trajectory theme, and the notion of ‘spreading’ new ideas. It utilized keywords that aligned the conference with its new mission.
The sweeping, arching typography was inspired by the trajectory theme, and the notion of ‘spreading’ new ideas. It utilized keywords that aligned the conference with its new mission.
MOTION DESIGN
Trajectory
Motion design provided an oppurtunity to expand on the story of the variable type system. The reptetive motion injects energy into the identity.
STYLE GUIDE
Brand Identity
In order to keep the identity consistent and help onboard any potential designers in the future, I created a brand style guide.
